Emerging Women

Emerging Women is global network that is changing leadership paradigms both in business and society. They support and inspire women through their online platform by providing the tools, knowledge, and network to create community for women leaders. We are proud to have helped build that platform.

We started by establishing voice and tone for the brand and with that we created a style guide and some initial concepts for web design.

From there, we put together a user interface style guide so that design and development can be as efficient as possible. 

The purpose of the website is to inspire, inform and connect professional women across the globe. It’s important for the design to be visually compelling but it’s more important that it effectively provides information, content and resources in a clear and effective manner.

Not only do members see more content, but they can also interact on a much higher level, registering to attend events, online courses, joining discussions, etc. So information hierarchy, labeling, and compartmentalizing becomes very important in keeping everything clean and organized to make it a pleasant experience.

More examples of web design. Every interaction can be an opportunity, if not an obligation, to showcase the brand voice. It provides consistency and let’s the user know you’re still with them.