Cannondale Jekyll

Cannondale was launching a new enduro bike with game changing tech and required a visual design and branding campaign that was equally compelling.

We started by creating a visual design that was like nothing Cannondale had every done for any bike or campaign before.

We created some animated graphics that were originally intended as social media or web design assets. They ended up being so intriguing that we used them as a through-line for the visual design of the campaign.

We created a pre-launch landing page to get the word out and generate some buzz.

And the post-launch page allows users to really engage and learn about everything that went into the bike as well as get know team riders. It’s a way for new riders as well as current Cannondale customers to see a new side of this brand.