Burger Ink

Colorado has a new burger joint that’s inspired by tattoo culture.
How do we take two completely different industries, never before associated with one another, and create one well thought out, effectively communicated brand?

Providing options and iterations is crucial to getting it right.

With this being the classic American dish, it seemed appropriate to develop the brand with the classic American-traditional tattoo look and feel. By experimenting with different iconography from both, we landed on a design that is an homage to the timelessness of hamburgers and tattoos and is iconic in its own right.

Simple. Old school. Packaging.

Getting a sense of employee attire.