Big Decisions

Cognizant Big Decisions is a platform of intelligence that helps operationalize an organizations AI. We were brought in to create marketing collateral for the Data Modernization Platform powered by Big Decisions. This is a new offering that contains a lot of important information. So we created an ebook to adequately inform and intrigue potential enterprise customers.

The targeted audience for this ebook is already familiar with Artificial Intelligence and it’s applications, however there is still a lot of information to digest when it comes to Cognizant’s platform. We decided to break it down into very clear sections all of which having the purpose to communicate the value of the platform and why Cognizant is the best partner to fulfill their organization’s AI needs. 

The layout we created served several functions. It allowed us to have dense, informative paragraphs when needed as well as break other concepts down into subsections and highlight the most important content. We even brought in external validations along the right side column. Throughout the ebook you can see the key messages being reinforced: the value, the challenge, the Cognizant solution, and the proof. 

We concluded the ebook with a clean diagram of the various modules provided by the platform, that when used together provide an end-to-end solution for operationalizing an organization’s AI.