Cognizant Accelerator

Cognizant Accelerator is the internal start up accelerator and product development group of Cognizant. Cognizant redesigned their logo and branding and we were asked to redesign the logo, branding, and marketing collateral for Cognizant Accelerator.

When the Accelerator was first created, the goal was to distinguish itself from the larger Cognizant corporation. However, as the Accelerator matured, we needed to visually communicate a more appropriate balance.

This quote was the inspiration behind the brand’s voice and tone. We empathized with the start up leaders, committing all this time and effort, not knowing what the outcome would be. We wanted them to feel like the Accelerator program is the vessel, guiding them through the unknown, getting them and their start up ideas where they need to be to achieve greatness.

Since the preferred method of communication throughout the organization was power point presentations, we created an Accelerator branded power point template.  

We had a couple 3D logo displays installed throughout the office and a backlit sign installed on the exterior of the building.

We designed brand collateral like t-shirts, coffee mugs, and water bottles, as well as table covers and standing banners for conferences and other events. 

We did print materials like programs for the pitch day events and stickers for each round of start ups.